THE PATIENT
No one said therapy was easy.
The Patient is a psychological thriller from the minds of Joel Fields and Joe Weisberg (The Americans) about a therapist, “Alan Strauss” (Steve Carell), who's held prisoner by a patient, “Sam Fortner” (Domhnall Gleeson), who reveals himself to be a serial killer. Sam has an unusual therapeutic demand for Alan: curb his homicidal urges.
Takeout Food | Last Meal: Highlighting the haunting circumstances of the show and the unique elements of the food in the show. These assets included food being served to a manacled arm to symbolize the main character’s hostage situation and his manacled ankle. The assets were used during the pre-season.
Session Notes: Leaning into Alan's career, we created episodic recaps styled as patient notes, highlighting the key events of each episode. The notes lead into footage from the episode.
HIGHLIGHTS
Co-directed and produced an exciting non-talent marketing shoot for The Patient.
We launched an Instagram account to support FX’s The Patient, which generated over 426K engagements in the first two months.
The Last Meal | Now Streaming: We illustrated the dynamic of Sam and Alan's relationship through the visual acceptance of the meal. Each meal correlated with the actual meal served in that episode.