SHŌGUN

Feudal Japan won't unite without a fight.

FX’s Shōgun, based on James Clavell’s bestselling novel, is set in Japan in the year 1600, at the dawn of a century-defining civil war. “Lord Yoshii Toranaga” (Hiroyuki Sanada) is fighting for his life as his enemies on the Council of Regents unite against him, when a mysterious European ship is found marooned in a nearby fishing village.

Forest Portraits: Our character portrait series for Shōgun debuted as the first series of assets following the first trailer, prior to the Key Art release. The portraits were accompanied with a short copy line introducing fans the characters. These portraits also highlighted the aesthetic beauty of the costumes.

On-Set Social BTS: Our team had the opportunity to have a social embed on set during the filming of FX’s Shōgun. Given the vastness of the sets and complexity of the show, we knew we had to create some stellar behind-the-scenes content to show fans what went into creating this epic saga. This content gave fans an exclusive glimpse into the meticulous craftsmanship and cultural authenticity behind the series.

Themes included Hair and Makeup, showcasing actors' transformations; Costume Design, highlighting historical accuracy; VFX, demystifying digital magic; Weapons Training, showing combat preparation; and Instructional Segments on cultural etiquette when it came to bowing and walking in Japan in the 1600s.

This content garnered significant organic earned media and played a crucial role in building a strong fan base. It fostered a deeper emotional connection with the audience, leading to increased engagement and loyalty. Our innovative approach set a new standard for fan engagement and significantly contributed to the series' success.

Poetry of Life & Death: This video series served as a pre-premiere teaser, offering insight into our main characters' motivations.

HIGHLIGHTS

• The Shōgun social handles grew to over 250K followers, driven by the success of the first season.

• Social media assets for the first season garnered over 140M+ video views and 5.5M+ engagements.

• An Instagram Reel posted on ShōgunFX celebrating the red carpet premiere went viral 8.4M+ organic views and 275K+ engagement. 

• We launched FX’s largest influencer marketing campaign, partnering with 14 creators to connect with audiences through relevant content aligned with the show’s themes. The campaign garnered over 2.5M+ video views and 268K+ engagements.

• Project managing FX's biggest marketing campaign ever, our social team worked with five agencies to develop the best assets for the series.

• We initiated the department's first full-scale social outreach campaign, securing 35 earned exclusive outlet placements and 25 synergy placements, resulting in over 100 social media posts.

Star Wars x Shōgun Collab: We partnered with the Star Wars team to create this unique asset, highlighting the parallels between samurai and Jedi. George Lucas drew inspiration from samurai culture when creating the Jedi, making this collaboration a natural fit. This special project celebrates the shared values of honor, discipline, and duty that define both samurai and Jedi.

CLIPPED

Exposing the scandal, play by play.

FX’s Clipped takes you behind the scenes of a notorious NBA owner’s racist remarks, captured on a tape heard around the world. Based on the hit ESPN 30 for 30 podcast The Sterling Affairs, this limited series charts the collision between a dysfunctional basketball organization and even less functional marriage, and the precipitating tape’s impact on an ensemble of characters striving to win against the backdrop of the most cursed team in the league.

HIGHLIGHTS

• We earned 11 exclusive social outreach placements and shared weekly toolkits with fandom accounts, totaling 24 posts across social media and generating over 36K engagements.

• Celebrated the premiere by working with 3 influencers, Chaun Legend, Yuri Lamasbella, and Barstool Sports creator Jack Mac.

• We crafted historical context assets to provide audiences with references to the circumstances of the show and the backstories of the characters.

Clipped Triptych: In honor of premiere day, we created a triptych of 3 posts to be shared on instagram highlighting both the official and unofficial key art of the series.

Influencer Campaign: We worked with the incredibly talented nail artist Chaun Legend to create custom nails for lead actress, Cleopatra Coleman to wear to the Red Carpet Premiere.

2014 Memes: Playing off of the era of the show we decided to lean into Meme culture and create some fun memes to be used as now streaming tune-in assets.

RESERVATION DOGS | SEASON 3

Leading the pack.

In the third and final season, the Rez Dogs find themselves stranded in Cali and have to figure out their way back home. After making it back to Okern, Elora considers the idea of college, Bear comes across a conspiracy theorist named “Maximus” (Graham Greene), Willie Jack grows more invested in healing her community and Cheese, well, he still lives with his grandmother who’s not his grandmother. Meanwhile, the aunties, uncles and elders explore their pasts and try to heal old wounds. Season three is full of road trips, bathroom wisdom, unexpected fathers, boarding schools, Bigfoot, rumors, revenge and healing.

Episodic Weekly Soundtrack: The show is known for its epic soundtrack. To celebrate the music and the artists featured in the show, we created a weekly asset highlighting the tracks from each episode.

Ask an Elder: Each week, we highlighted direct quotes from "elder" characters, creating an episodic asset that showcased their generational wisdom and advice throughout the season.

HIGHLIGHTS

• Managed a successful social media campaign, achieving high engagement from fans across all channels and outperforming many benchmarks and competitors.

• Instagram received over 25M video views, garnering 1.5M engagements.

• Facebook saw 1.1M interactions and gained 57K followers.

• Achieved 9.4M+ organic impressions on X.

• Celebrated the finale by sharing talent auditions with fans, resulting in great success on YouTube.

WHAT WE DO IN THE SHADOWS

The vampires are on the hunt.

In season five, Nandor feels his familiar (and sometimes friend) Guillermo slipping away as he seems to be spending much more time with Laszlo, whose skills as a gentleman scientist are put to the test as he tries to solve the mystery of the strange and very secret changes Guillermo is going through. Nadja, suffering the effects of a previously-undiagnosed supernatural hex, reconnects with her family — or at least, a family — from the Old Country, Colin pursues the path of so many energy vampires before him by running for political office and The Guide tries to figure out where she fits in as the relative newcomer to this tightly-knit group who’ve known each other for centuries.

The Guide's Guide to Shadows: The Guide has an all-seeing eye with the Vampires and is patiently awaiting her moment in the spotlight. For this scripted content piece, we had Kristen Schaal as The Guide recap Season 4 of FX's What We Do in the Shadows with a countdown of the season's best moments. Show footage was spliced into the video to get viewers up to speed with where the show left off and encourage bingeing before the Season 5 premiere.

Photobooth Tune-In: Each week as a Tonight asset, we shared hilarious snapshots of the characters, capturing their quirky personalities as if they had the opportunity to step into a photobooth.

Guillermo and Nandor Test Their Friendship: Kayvan Novak and Harvey Guillen are great friends, both on and off-screen. To spotlight their friendship, we had them sit down together at our marketing shoot and answer a series of questions about it in this hilarious out-of-character video piece.

HIGHLIGHTS

• Officially relaunched the FX Tumblr account and grew the account from 1,266 followers to over 20K+ Followers.

• Collaborated with Tumblr to host a WWDITS Answer Time, generating over 5M impressions and 100K engagements.

• “What We Do in the Shadows: S5 Full Social Campaign” and “The Guide’s Guide to Shadows” have both been nominated for a 2024 GEMA award.

JUSTIFIED: CITY PRIMEVAL

He's back, but the rules have changed.

Having left the hollers of Kentucky 15 years ago, Raylan Givens now lives in Miami, a walking anachronism balancing his life as a U.S. Marshal and part-time father of a 15-year-old girl. His hair is grayer, his hat is dirtier, and the road in front of him is suddenly a lot shorter than the road behind.

The Title Says It All: We revitalized the Justified Instagram handle with a 9-post grid, highlighting nine of the main characters from the show. Each post introduced one of the characters and teased their motives for the season.

Is it Justified: A perfect match – We collaborated with TikTok Business Lawyer and Influencer Ugo Lord to create two videos for his recurring segment, Is It Justified?. For this collaboration, we provided Ugo with show footage from the series, asking him to assess whether the actions of our characters were justifiable.

HIGHLIGHTS

• Spearheaded the revamp of the Justified handles with legacy content on FB/TW/IG.

• Over the course of the season, we reached over 45M followers, generated 19M video views, and gained 53K followers on Facebook.

• Partnered with TikTok Influencer @UgoLord to create a series of videos that aligned both with the show’s brand and his authentic voice, gaining over 40K engagements

Cast Interrogation: After 7 years off-air, fan-favorite Raylan Givens returned to TV, bringing some new friends (and villains) along with him. To introduce the new cast and welcome back Timothy Olyphant, we shot cast members "interrogating” each other about their time working together and the new series, allowing us to showcase their chemistry in a creative and fun way.

SNOWFALL | SEASON 6

An empire is built brick by brick.

This was how crack began. Over the course of five seasons, FX’s Snowfall has chronicled how an off-the-books CIA operation contributed to the destruction rock cocaine leveled upon the vibrant community of South Central L.A.

It's October 1986 in this sixth and final season, as civil war threatens to destroy the Saint family.

Snowfall x Jonas Never: To kickoff the sixth and final season of Snowfall, we collaborated with LA Graffiti artist, Jonas Never (@Never1959) to create 8 Countdown videos.

Heavenly Light: This Snowfall character series shows each character starting with the power of saintly halo above their heads. Through lighting cues, we saw them fall to darkness teasing their downfall for the final season. We paired these videos with VO from the episode and used them as a TONIGHT teasers. Posted to Snowfall Facebook, Twitter, and Instagram.

See From The Other Side: These pre-season character highlight videos combined the metaphor of our character caught behind a fence while also recapping Season 5 and what was to come in the final season.

HIGHLIGHTS

• Snowfall hit #1 trending on Twitter multiple times during the nine Weekly Live Tweet Watch Parties we hosted.

• We orchestrated a Weekly Live Tweet Watch Party with talent and crew, averaging at least seven participants.

• We collaborated with Damson Idris on Instagram for the Snowfall Season 6 trailer release, achieving over 250K organic engagements.

• Two key moments we highlighted during the season were Leon and Wanda’s wedding and Jerome Saint’s passing. Content from Leon and Wanda’s wedding garnered over 170K engagements, while the Celebration of Life for Jerome Saint achieved over 67K engagements.

• Co-directed and produced the Snowfall Season 6 marketing shoot, capturing four content buckets: "See From The Other Side," "Cracks in the Armour," "Heavenly Light AV," and "Heavenly Light Statics." Each set was shot with the talent in 50 minutes.

• Our Snowfall Season 6 | Video Promo Campaign won a Clios Award.

• Heavenly Light is nominated for a GEMA award.

KINDRED

Question the ties that bind through time.

Adapted from the celebrated novel Kindred, by Hugo Award-winner Octavia E. Butler, the FX series centers on “Dana James,” a young Black woman and aspiring writer who has uprooted her life of familial obligation and relocated to Los Angeles, ready to claim a future that, for once, feels all her own. But, before she can settle into her new home, she finds herself being violently pulled back and forth in time. She emerges at a nineteenth-century plantation, a place remarkably and intimately linked with Dana and her family. An interracial romance threads through Dana’s past and present, and the clock is ticking as she struggles to confront secrets she never knew ran through her blood, in this genre-breaking exploration of the ties that bind.

Transition in Time: We filmed each character with a camera zooming into their eye to create a time-traveling effect. Each video started with an establishing action of the character in the world, then snapped zoomed to their eye and was followed by a character supercut of show footage. It ended with a zoom-out and the character being taken aback by what they witnessed.

Past is Present: Playing into the show’s time travel element, we combine the characters in their past clothing with items from the present day world. 

HIGHLIGHTS

• Co-directed and produced a two-part marketing shoot in Atlanta, Georgia, on location and the show’s stages

  • We captured nine characters: three setups each, two video concepts, and one portrait concept to be used for an array of assets over the social campaign

• Solo led the virtual press junket interviews with talent

• Partnered with 7 TikTok Influencer to create a series of videos that aligned both with the show’s brand and authentic voice gaining over 40K engagement

• Our Past is Present portraits won a Clios award for Social Media Craft | Graphic Design.

THE OLD MAN

They should have left him alone.

Based on the bestselling novel of the same name by Thomas Perry, The Old Man stars Jeff Bridges, John Lithgow and Amy Brenneman. The Old Man centers on Dan Chase (Jeff Bridges) who absconded from the CIA decades ago and has been living off the grid since.  When an assassin arrives and tries to take Chase out, the old operative learns that to ensure his future he now must reconcile his past.

Rottie Facts: Highlighting The Old Man’s best friends. We created Rottie Facts to both introduce the dogs and share facts about rottweilers.

HIGHLIGHTS

• Hosted Weekly Live Tweets on Twitter with the Cast & Crew

• Created innovative content focusing on the two dogs of the show, Carol & Dave for social

• Partnered with TikTok Influencer @mariaisabellecomstock to create a series of videos that aligned both with the show’s brand and her authentic voice gaining over 500K+ views in the first 24 hours and 80K engagement

THE PATIENT

No one said therapy was easy.

The Patient is a psychological thriller from the minds of Joel Fields and Joe Weisberg (The Americans) about a therapist, “Alan Strauss” (Steve Carell), who's held prisoner by a patient, “Sam Fortner” (Domhnall Gleeson), who reveals himself to be a serial killer. Sam has an unusual therapeutic demand for Alan: curb his homicidal urges.

Takeout Food | Last Meal: Highlighting the haunting circumstances of the show and the unique elements of the food in the show. These assets included food being served to a manacled arm to symbolize the main character’s hostage situation and his manacled ankle. The assets were used during the pre-season.

Session Notes: Leaning into Alan's career, we created episodic recaps styled as patient notes, highlighting the key events of each episode. The notes lead into footage from the episode.

HIGHLIGHTS

• Co-directed and produced an exciting non-talent marketing shoot for The Patient.

• We launched an Instagram account to support FX’s The Patient, which generated over 426K engagements in the first two months.

The Last Meal | Now Streaming: We illustrated the dynamic of Sam and Alan's relationship through the visual acceptance of the meal. Each meal correlated with the actual meal served in that episode. 

SNOWFALL | SEASON 5

It takes a Saint to build an empire. 

Created by John Singleton & Eric Amadio and Dave Andron, FX’s critically acclaimed hit drama Snowfall officially became the “most watch show” across all FX networks during the airing of season five. 

It's the summer of 1986 and Franklin Saint (Damson Idris) and his entire family are rich beyond their wildest dreams, on the verge of having everything they've ever wanted…right as the ground begins to fall out from under their feet.

All Things Snowfall: A pre-season content bucket, multi-slate carousel were created for each cast member that utilized some of their neon noir stills. Because this was the 5th season, it was the perfect opportunity for fans to get to know the cast even better, so we asked talent to answer a variety of questions that would be featured on each carousel.

Keepin’ It Real: A main recap bucket, paired cinematic Neon Noir marketing shoot footage with cryptic VO used to recap the previous season and tease what was to come in season 5.

A Light Dusting: Every “Snowfall Wednesday” morning a ‘Tonight’ AV teaser was dropped in-feed to get fans all riled up. We paired together marketing shoot footage and a poignant VO quote from the upcoming episode to create the dramatic teaser.

HIGHLIGHTS

• Our support for Snowfall began during filming by placing a dedicated social media producer on set. This person captured content to be shared specifically on TikTok and Instagram Reels.

• During the airing of season 5, we saw growth of 150K+ new followers across social channels.

• Snowfall hit #1 trending on Twitter multiple times during the Weekly Live Tweets.

• An Instagram Reel posted on SnowfallFX is the most watch Reel across all FX Social Accounts with 9.2M+ organic views and the audio has been used over 4K+ times. 

• The season 5 Snowfall Marketing Shoot was the first FX shoot since covid struck. We captured three content buckets: A Light Dusting, Keepin’ It Real and All Things Snowfall.

Y: THE LAST MAN

Man, it feels good to be a woman.

A drama based on DC Comics’ acclaimed series by Brian K. Vaughan and Pia Guerra, Y: The Last Man traverses a post-apocalyptic world in which a cataclysmic event decimates every mammal with a Y chromosome but for one cisgender man and his pet monkey. The series follows the survivors in this new world as they struggle with their efforts to restore what was lost and the opportunity to build something better.

HIGHLIGHTS

• Social Media Manager for the show’s Facebook, Instagram and Twitter account

• Hosted Weekly Live Tweet Watch Party with Talent. The finale was joined by 14 participants, including members of the cast, the showrunner, executive producers, writers and the creator of the comic book series

• Amber Tamblyn hosted a weekly IG Live with cast and crew prior to the Twitter Watch Party

• Utilizing the Instagram Story Question sticker, fans asked Amber Tamblyn a series of questions that we then shared on IG Story & IG Video

• Pia Guerra, the original Y artist, illustrated the cast in the style of the comic books

RESERVATION DOGS | SEASON 1

Leading the pack.

From Co-Creators and Executive Producers Sterlin Harjo and Taika Waititi, Reservation Dogs is a half-hour comedy that follows the exploits of “Elora Danan” (Devery Jacobs), “Bear Smallhill” (D’Pharaoh Woon-A-Tai), “Willie Jack” (Paulina Alexis) and “Cheese” (Lane Factor), four Indigenous teenagers in rural Oklahoma. After the death of the fifth member of the Reservation Dogs, the crew took to stealing, scheming and saving in order to vicariously fulfill his dream of reaching the exotic, mysterious and faraway land of California. 

Character Videos were used to introduce the main cast. The videos utilized a freeze effect that plays out a few seconds of a scene and then stops at pivotal moment that best captures the spirit of a character.

Utilizing the Instagram Story Question sticker, fans asked Devery Jacob a series of questions that we then shared on IG Story, IG Video and YouTube.

HIGHLIGHTS

• Drove a successful campaign on social media, with fans highly engaged on all channels & outperforming many of the benchmarks and competitors

• Instagram was the strongest platform for engagement

• Twitter drove the most organic impressions

• Talent posts drove a high percentage of Engagement for Reservation Dogs

• During the airing of season 1, we saw growth of 165K+ new followers across social channels

Static Quotes highlighted the most iconic lines.